When exploring commercialization opportunities for your creative project, simply showing that you’re good at creating things is not enough. To attract potential funders, you need to share your story and demonstrate the value your work could offer in a convincing and engaging way.
How do you do it? By elevating your pitching game, of course!
Meeting funders can be challenging and perhaps a little unnerving, especially for young creators. As one of the guest investors at the Creative Catalyst 2024 “Creators x Funders Speed Dating” (25/10), Adhyanhasta Aliputranto understands this perfectly.
Reflecting on his experience as IP Partnership Manager at INFIA Corp, Adhyanhasta believes in the importance of effectively presenting a project as a valuable learning experience. Sharing his insights as an investor, here are 7 tips to help you prepare a standout pitch that’s bold, compelling, and unforgettable!
1. Craft a Compelling Storytelling
Good storytelling taps into human emotion. It’s worth noting that as emotional beings, our decisions are often shaped by how we feel. To make your pitch much more compelling to the audience, you can definitely apply this principle in your storytelling methods!
Imagine creating a health app inspired by your family’s struggle to access affordable care. Sharing this relatable story can help you captivate investors’ hearts and make your proposal stand out.
2. Tailor Your Pitch for Specific Funder
One of creators’ most common—yet perhaps most fatal—mistakes is failing to align their project pitch with interests and sector specialization of potential funders. This may result in missed chances in securing funding.
You don’t want to come across as desperate or clueless, right? That’s why tailoring your pitch to your target funders makes all the difference in convincing them to join your journey.
3. Use Evidence-based Approach
Remember to use an evidence-based approach on your pitch deck. Create an outline where you emphasize the current problems or past successes that serve as the strong reason why your project exists.
Include real data or study cases that reflect the urgency of your creation! The aim is to make your project’s message resonate with the audiences.
4. Define Clear Objectives
Setting clear objectives helps you connect and communicate effectively with funders. It helps in creating a foundation for everyone to work toward the same desired outcomes.
That’s why, whether you aim for short-term or long-term vision, clear objectives help you offer a clear prospect for your potential funders.
5. Highlight Potential ROI (Return on Investment)
Investment is not charity work. Funders really want to know how much the deal is worth. So, you have to be prepared!
Potential ROI demonstrates the credibility of your project and supports the funder’s decision-making process. To affirm funders, include evidence in your pitch deck, such as key advertising methods, audience growth, efficient workflows, and more.
6. Incorporate Visual Elements
Visual elements play an important part in your presentation. A 2021 research from Bond University underlines how visual displays enhance people’s understanding of a project’s core message.
Help funders see the big picture using engaging elements like prototypes, infographics, charts, or videos. These additions can effectively showcase your project’s potential!
7. Showcase Team Expertise
Finally, seal the deal by showcasing your team’s expertise! Introducing your team to funders highlights your commitment and gives them confidence in your ability to execute the project.
Share your team specializations, relevant experience, and testimonials or achievements that align with your project’s goal. It’s time to prove you’ve got the dream team!
Conclusion
Incorporating these strategies into your pitch can boost your chances in making your vision a reality. In a final statement from Adhyanhasta, he shared that at the end of the day, funders can only offer feedback—creators hold the power to shape their own success by connecting with the right audience and presenting confidently.
“Your dream is your dream to achieve. We, funders, are not always necessarily right.”
— Adhyanhasta Aliputranto, INFIA Corp
So, are you ready to pitch your project?
Writer: Ramos Mangihut Yemima S.
Editor: K. Langit Rinesti
